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Afore is a maternity clothing brand by Adele Kennedy. She wanted to create a maternity from her own experience of wishing she had more options/updated styles of maternity wear.

brief by @hellotayloramy


Passion Project


Branding, Graphic Design


April 2022

I wanted the visuals to create a sense of comfort for pregnant mothers in order to boost their confidence as they go through maternity. I preferred a rounded typeface and bright colors as opposed to something more serious, steering away from the sophisticated visual branding usually attributed to women’s clothing brands. In addition, I took inspiration from children and their love of fun and bright colors.