Fern Olsen has been a lover of changing up her hair often, usually leaving her hair damaged. She has recently discovered a magic mix to bring life back to her hair to regain control while still being ale to change it up often.
brief by @hellotayloramy
Branding, Graphic Design
In celebration of change, whether in hairstyle or hair color, the brand design employs a colorful palette and imagery. In addition, the typeface is modern and bold, because it is a bold decision to make changes very often or be comfortable change to begin with.
The brief for this project called for: logo designs, color palette, label and packaging and printed material.