I’ve always been skeptical about the red and pink color combo but i’ve grown to love it while working on this project. Bold and fun colors are always present in my color palettes and this project is no exception. In addition, I decided to work with a bolder script typeface as I felt it matched the fun and playful feel of the brand quite well.
The mockups produced for the project include: single bagel boxes, take-out boxes, loyalty cards, wrapping paper, paper bag, paper bag, tote bag and store sign.